Digital Transformation actually forces the Business Development Manager to be able to “rethink” the product and integrate it with the innovations required by the market…

It is the interview with Matteo Stefanini, Global Sales Director of Miretti Group for the e-book “Sales2030

… The Business Development Manager, or Head of Commercial Development of the Company, will have to continue the new commercial know-how, the strategic vision in the medium – long term that distinguishes him from the traditional salespeople who have characterized past decades…

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In this e-book some of Italian sales managers talk about how the role of Business Development Manager (BDM) is evolving and will evolve in the future

How will the Business Development Manager’s work be in the future?

The Business Development Manager, or Head of Commercial Development of the Company, will have to continue the new commercial know-how, the strategic vision in the medium – long term that distinguishes him from the traditional salespeople who have characterized past decades.

He will also have to develop and cultivate the so-called Digital MindSet.

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How will digital transformation change the work of the BDM?

Digital Transformation is a process that has affected all Company branches in an important and structural way. A global phenomenon that, if correctly interpreted, can guarantee a bright future for all those Companies that have taken up the digital challenge. The change is cross; every department of the Company is overwhelmed and reorganized.

Digital Transformation actually forces the BDM to be able to “rethink” its product and integrate it with the innovations required by the market. To interact with the customer using digital technology as a tool to find solutions quickly, effectively and clearly.

Which soft skills should the BDM have?

The BDM must be increasingly interested in the context in which it operates or in which it would like to operate. Politics, economy, environment and communication create fluid, almost troubled situations, which require the ability to adapt to situations that constantly change the rules of the game.

Situations that only few decades ago were a source of instability and a primary cause for generating changement … and now they are the necessary condition to always obtain profitable results.

**Thanks to Sales Line srl company https://www.salesline.it/

for this interview and for this publication

If you want to talk directly with Matteo, please write a contact email to m.stefanini@miretti.com 

or contact Miretti’s Press Office c.sisti@miretti.com

We will be happy to help you!!!